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INBOUND Blog

UNBOUND

Announcements

April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
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  • INBOUND 2025 attendees

    Session Recaps

    February 17, 2026

    How to Fix Workplace Burnout: A Case for Play at Work

    For a lot of professionals right now, something feels off. Work is busy and demanding, but it also feels heavier, more exhausting, and less human than ever. At INBOUND 2025, Jeff Harry, founder of Rediscover Your Play, took the stage to talk about how the current state of work is broken. But instead of offering another productivity hack or leadership framework, he proposed something far more counterintuitive: play. In his session, Work Is Broken. Play Can Fix It, Harry challenged leaders to rethink burnout, perfectionism, and performance culture and offered practical ways to rebuild work environments through curiosity, experimentation, and what he calls “good mischief.” Here are the biggest takeaways and how to apply them.

    Thought Leadership

  • Jay Schwedelson at INBOUND 2025

    Session Recaps

    February 3, 2026

    Best Practices Are Garbage: Jay Schwedelson’s Take on Marketing, AI, and Growth

    For years, marketers have been told there’s a “right way” to do things. Follow the best practices. Copy what worked before. Don’t deviate from the playbook. At INBOUND 2025, Jay Schwedelson shared why so much of the advice marketers rely on today is outdated, misleading, or actively holding teams back. In his session Best Practices Are Garbage: In Marketing and Life, he challenged career clichés, questioned how we measure marketing impact, and reframed common fears around AI. So how do we move past best practices and actually grow through change and constant pressure to perform? Read on for the top takeaways from Schwedelson’s INBOUND session.

    Marketing

    Thought Leadership

  • Sarika Garg at INBOUND 2025

    Community

    September 29, 2025

    AI, Data, and the Future of Go-to-Market with HubSpot

    My first INBOUND as a HubSpotter didn’t disappoint. What stood out most wasn’t just the scale—13,000+ people—it was the authenticity. From Dharmesh’s keynote on what AI is and how to win with it, to a practical marketing playbook for the AI era, to product demos that spoke for themselves, INBOUND felt like a working session for the future of go-to-market.

    Thought Leadership

  • Nicholas Holland at INBOUND 2025

    Community

    September 26, 2025

    Building Hybrid Teams: What INBOUND 2025 Taught Us About AI

    At INBOUND this year, one theme was impossible to miss: AI is everywhere. It’s dominated every headline, boardroom, and conference stage. Expectations are sky-high. But when you look closer, the reality is complicated. At the event, I spoke with business leaders who were stuck between two extremes. Some are waiting to “see how it all pans out,” and others are exhausted from juggling dozens of disconnected AI tools. Different approaches, same result: not enough real progress. That’s the gap we need to close. AI isn’t just about POCs or slick demos. It’s about how humans and AI work together to help businesses grow.

    Thought Leadership

  • INBOUND 2025 attendees

    Community

    September 22, 2025

    The Future of Customer Service Is Here: New Service Hub Features from INBOUND 2025

    My first thought after INBOUND 2025? It’s easy to miss a product update or two… especially when there are more than 200! But if you’re focused on scaling support, driving efficiency, and putting AI to work in real customer conversations, the Service Hub updates were impossible to ignore. From the new Customer Agent that taps into your CRM to answer (and act on) customer questions, to a faster, smarter Help Desk experience, to AI that helps write your next Knowledge Base article—this was a big moment for Service teams. I’m sharing the highlights that stood out to me as GM and VP of Product for Service Hub, and why I think they’ll make a real difference in how your teams show up for customers.

    Thought Leadership

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