INBOUND Blog

Let's face it, every marketer dreams of a bottomless budget. Alas, we have to face reality. The good news is that it isn't just what you spend; it's how you spend when it comes to your brand budget. In the competitive world of marketing, understanding three key principles: effectiveness, evenness, and efficiency—can be your brand's secret weapon.

Are you looking to create exceptional content in your company that wins trust, traffic, leads, and sales? Are you trying to stay ahead of the curve in a world where AI is revolutionizing how marketers approach their work? At INBOUND 2023, content marketing expert Marcus Sheridan shared what types of content you should be producing with AI to establish credibility within your industry, all while maintaining a human touch that resonates as authentic, trustworthy, and helpful.