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INBOUND Blog

UNBOUND

Announcements

April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
Currently showing 8 posts.
  • INBOUND 2025 Attendees

    Community

    March 13, 2026

    We Surveyed the INBOUND Community About 2026. Here’s What They Want.

    What do you actually want from INBOUND 2026? We decided to go straight to the source and ask the people who know best: our community. Growth leaders, sales professionals, RevOps practitioners, customer success leaders, founders, and marketers—we heard from all of you. The theme running through our survey responses is that people want to leave INBOUND 2026 with something they can use. Real, actionable strategies they can bring back to their teams on Monday morning.

    Onsite Experience

  • Attendees at INBOUND 2025

    Community

    March 3, 2026

    Why Professional Development Is the Smartest Retention Strategy Right Now

    Employee appreciation often looks the same: a catered lunch, a public thank-you, maybe a thoughtful gift card. Those gestures matter and they reinforce culture and signal gratitude, but for high-performing teams, appreciation alone isn’t enough. The most ambitious people on your team are thinking about something bigger as they watch how AI is accelerating the pace of work across marketing, sales, and customer experience. They’re wondering how their role will evolve over the next year and whether they’re staying ahead of it. The leaders who are winning on retention right now are building teams that are adaptable, AI-fluent, and aligned around growth. That's a different kind of appreciation and it starts with a different kind of question. Not "how do I celebrate my team?" but "how do I invest in them?"

    Leadership

  • INBOUND 2025 Attendees

    Community

    February 13, 2026

    Love Notes from INBOUND: Why Professionals Attend

    There’s a certain kind of energy you can’t manufacture. It happens when smart, curious, ambitious people gather in one place to share, challenge, and grow together. INBOUND, one of the leading marketing, sales, and AI conferences in the world, brings together thousands of professionals each year to learn, connect, and grow. Most of us got into our work because we love solving problems, we love building things, and we love turning ideas into impact. INBOUND has a way of amplifying that feeling. And when we asked attendees what they loved most about the event, their answers had everything to do with connection, clarity, and momentum. These are the love notes from INBOUND.

    Event Experience

  • INBOUND 2025 attendees

    Community

    December 15, 2025

    The Best of INBOUND 2025: Top-Rated Sessions, Breakout Stars, and Hidden Gems

    Three days. 13K+ attendees. A special HubSpot edition of Hot Ones. Our West Coast debut was 🔥. Now, as we wrap up a year defined by AI, new marketing frameworks, and a reminder that some learning experiences and connections can only happen in person, we’re shining a spotlight on the 2025 sessions that stood out. We dug into the data—attendance, session ratings, survey responses—and surfaced the top sessions that inspired, challenged, and changed the game. Let’s get into it.👇

    Event Experience

  • Attendees at INBOUND 2025

    Community

    December 8, 2025

    The Best Gift for Your Team This Holiday? INBOUND 2026 Growth

    Celebrate your team’s 2025 wins by investing in their future at INBOUND 2026. You did a lot this year. So did your team. Maybe you launched a new product, rebuilt a process, hit a big number, or tackled AI integration and lived to tell the tale. So before the books close and the calendars flip, let’s ask a better question than “what’s left in the budget?” Let’s ask: “How can we celebrate the team that made this year work and set them up to grow even more next year?” The answer: send them to INBOUND 2026. If you’re looking for smart end-of-year budget ideas that feel like a reward and function like a strategy, this is it.
  • Sarika Garg at INBOUND 2025

    Community

    September 29, 2025

    AI, Data, and the Future of Go-to-Market with HubSpot

    My first INBOUND as a HubSpotter didn’t disappoint. What stood out most wasn’t just the scale—13,000+ people—it was the authenticity. From Dharmesh’s keynote on what AI is and how to win with it, to a practical marketing playbook for the AI era, to product demos that spoke for themselves, INBOUND felt like a working session for the future of go-to-market.

    Thought Leadership

  • Nicholas Holland at INBOUND 2025

    Community

    September 26, 2025

    Building Hybrid Teams: What INBOUND 2025 Taught Us About AI

    At INBOUND this year, one theme was impossible to miss: AI is everywhere. It’s dominated every headline, boardroom, and conference stage. Expectations are sky-high. But when you look closer, the reality is complicated. At the event, I spoke with business leaders who were stuck between two extremes. Some are waiting to “see how it all pans out,” and others are exhausted from juggling dozens of disconnected AI tools. Different approaches, same result: not enough real progress. That’s the gap we need to close. AI isn’t just about POCs or slick demos. It’s about how humans and AI work together to help businesses grow.

    Thought Leadership

  • INBOUND 2025 attendees

    Community

    September 22, 2025

    The Future of Customer Service Is Here: New Service Hub Features from INBOUND 2025

    My first thought after INBOUND 2025? It’s easy to miss a product update or two… especially when there are more than 200! But if you’re focused on scaling support, driving efficiency, and putting AI to work in real customer conversations, the Service Hub updates were impossible to ignore. From the new Customer Agent that taps into your CRM to answer (and act on) customer questions, to a faster, smarter Help Desk experience, to AI that helps write your next Knowledge Base article—this was a big moment for Service teams. I’m sharing the highlights that stood out to me as GM and VP of Product for Service Hub, and why I think they’ll make a real difference in how your teams show up for customers.

    Thought Leadership

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