Announcements

April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND.

That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.

Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.

This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.

INBOUND laid the foundation. UNBOUND embraces what growth has become.

What INBOUND Built

Before diving into the change, it’s worth being clear about what isn’t changing.

INBOUND helped define a generation of marketing. It championed simple, powerful principles: earn attention by creating value, build trust before asking for anything, and put the customer first. That philosophy reshaped how companies approached content, demand generation, and customer relationships.

It also brought together a global community of practitioners (marketers, founders, operators) who learned from one another and applied those ideas inside their businesses. That legacy still matters, the principles still apply, and our community remains at the center of everything.

UNBOUND will carry that groundwork further.

A New Era of Growth

What has changed is the context in which companies grow and the mindset needed to keep pace. Sales, marketing, service, and operations work as one connected system; traffic patterns are less predictable. Buyers now discover through AI before they click. Intent is higher and journeys are nonlinear. Experimentation cycles move faster than what any annual plan can account for.

At the same time, HubSpot has evolved from a marketing platform into a full agentic customer platform. Our customers don’t just lead marketing teams, they lead revenue organizations and own the entire customer experience.

The name INBOUND was rooted in a specific marketing methodology but growth today spans the full customer journey. It requires coordination across functions, is powered by AI and context, and driven by constant iteration.

As the scope of what HubSpot customers manage has widened, the event needed to address that too.

Why UNBOUND?

UNBOUND signals more than a name change or a conference. It reflects how modern growth leaders actually think across teams, channels, and the entire customer journey.

The connection to INBOUND is intentional. One letter change reflects fifteen years of learning and iteration. The foundation was strong and now we're extending what INBOUND started.

UNBOUND is not a new methodology. It’s a mindset.

To be UNBOUND is to be expansive: free from unnecessary constraints and always pushing beyond what once defined growth. It’s to move beyond rigid funnels, siloed ownership, and static playbooks.

Growth today demands that freedom.

What This Means for Our Community

If you grew your career during the INBOUND era, this moment should feel familiar. Fifteen years ago, you embraced a new way of thinking about growth. That instinct to adapt when the environment shifts is the same instinct behind this change.

Nothing you built is being undone; the principles still stand, the relationships still matter, and the foundation is still here.

What’s different is the landscape around it and UNBOUND is designed for the environment you’re stepping into now:

How teams are integrating AI responsibly
How companies are rethinking their playbooks
How go-to-market functions are aligning
How experimentation replaces rigid planning

UNBOUND is created for a world where growth is interconnected, iterative, and marked by constant change.

What Comes Next

What INBOUND created over fifteen years—the trust, the relationships, the shared commitment to growth done well—doesn't go away. It comes with us.

UNBOUND is our commitment to what this community has always believed: that the best way to grow a business is to keep learning, keep adapting, and keep putting people at the center of it.

We're just getting started. Ready to be unstoppable? Welcome to UNBOUND.

FAQs

Why is INBOUND changing its name to UNBOUND?

INBOUND is becoming UNBOUND because the event and the community it serves have grown beyond what the original name conveyed. INBOUND began around a specific marketing methodology at a specific moment in marketing history. That methodology still matters, but growth today spans the entire customer journey: marketing, sales, service, RevOps, and AI-powered experimentation. UNBOUND reflects that expanded reality.

I’m already registered for INBOUND. Do I need to do anything?

No, you’re all set! Your registration carries over automatically to UNBOUND. Everything you’ve signed up for remains the same; no action needed on your part.

Is UNBOUND the same event as INBOUND?

It’s the same community with the same values, but with a bigger vision. UNBOUND is the next chapter of INBOUND, carrying forward fifteen years of practitioner-first learning and aligning with how modern growth leaders actually work. The programming, the people, and the commitment to substantive, actionable content all continue.

Why "UNBOUND" specifically?

The name is intentional on multiple levels. The phonetic connection to INBOUND signals continuity and the word itself captures how growth works today: less constrained by single-channel funnels or siloed teams, more interconnected, iterative, and adaptive. To be unbound is to grow without limits and to adopt a way of thinking that isn’t defined by how things used to work, but by where growth is headed.

What's changing about the event experience?

UNBOUND takes a limitless approach to growth and turns it into practical strategies modern teams can apply immediately. Expect sessions built around tested playbooks, real-world AI use cases, and clear examples of how marketing, sales, and service teams are driving results together.

I've attended INBOUND for years. Is this still for me?

Absolutely. INBOUND attracted people who were willing to rethink how growth works. That same spirit carries forward in UNBOUND, a broader, more expansive way of approaching what’s next.

Wait—are you really just changing one letter?

Yes. And it's intentional. The phonetic bridge back to INBOUND is by design to show that this is a continuation of 15 years of learning and iteration. We're extending what INBOUND started and building forward.