Kevin White

Signal to Revenue: Personalized Campaigns That Convert

This session is designed for growth-stage marketing teams looking to drive more revenue. Learn how the fastest growing GTM teams use first and third-party signals to identify target customer segments and run personalized campaigns that convert. You'll learn how to automate your segmentation, identify which signals drive results, determine the right tech stack for your company stage, and build an end-to-end multi-channel campaign together using signals.