Aja Frost

Senior Director of Global Growth @ HubSpot

Aja Frost is HubSpot's Senior Director of Global Growth, leading the team who drives HubSpot's top-of-funnel demand through SEO and LLM optimization. She conceived and launched HubSpot's AI Search Grader, the first free tool to help companies understand and optimize for their visibility in AI search. Frost has spoken at SearchLove, SMX, INBOUND, Digital Summit, and her work has appeared in TechCrunch, Fast Company, Business Insider, and TIME, among other publications.

Speaker Sessions

On Demand
Fri •Sep 5 •10:00am - 10:30am PT •
AI Broke Your Marketing - Here's What You Do Now
Kipp and Aja reveal the four-stage playbook that will empower marketers to thrive while their competitors struggle in the AI era. You'll walk away with the exact tactics, tools, and strategies to implement immediately.
- Kipp Bodnar,
- Aja Frost
Watch on Youtube
Open to All Levels
Wed •Sep 3 •1:00pm - 1:30pm PT •
How to Show Up in ChatGPT: HubSpot’s Winning AEO Playbook
Your prospects are asking AI for answers before they visit your website. Is your content showing up? HubSpot cracked the code on LLM optimization with 200+ pages built for AI citation. In this tactical session, learn how we measure success through share of voice in AI responses. Get a proven framework for structuring content for LLMs, examples of high-performing AI pages, and the right metrics for ROI when AI answers your customer’s questions.
- Aja Frost
Advanced

Aja Frost

Speaker Sessions

AI Broke Your Marketing - Here's What You Do Now

How to Show Up in ChatGPT: HubSpot’s Winning AEO Playbook